Sportsville Communication Services Limited has signed a Memorandum of Understanding (MoU) with Media Icons Africa Limited, granting the marketing agency exclusive rights to market the annual Sportsville Special Recognition Awards.
The agreement, announced in a joint statement signed by the Chief Executive Officers of both organisations, Frank Ilaboya and John Upah, will take effect from the 7th edition of the awards, scheduled for the first quarter of 2027.
Speaking on the partnership, Ilaboya described the appointment of Media Icons Africa Limited as a strategic move aimed at broadening the reach of the awards while ensuring their financial sustainability.
He noted that for the past six years, Sportsville has focused on building a credible and respected award platform that enjoys the confidence of both the public and its recipients.
According to him, the positive feedback received over the years has inspired the organisation to take the awards to a higher level.
“We have worked tirelessly since inception to establish the Sportsville Special Recognition Awards as a credible brand. We believe the time has come to make the platform financially viable while expanding its impact,” Ilaboya said.
He added that partnering with one of Nigeria’s leading marketing agencies aligns with the vision of making the Sportsville Awards the foremost sports recognition platform in Nigeria and across sub-Saharan Africa.
Reacting to the development, Media Icons Africa Limited CEO, John Upah, expressed enthusiasm over the opportunity to market what he described as Nigeria’s leading sports award ceremony.
“We are delighted to be part of the Sportsville Special Recognition Awards. Over the years, we have closely followed the event and the feedback from stakeholders has consistently highlighted its credibility and strong reputation within the sports community,” Upah said.
He added that the calibre of past award recipients reflects the integrity and creativity behind the initiative, assuring that Media Icons Africa Limited is ready to aggressively market the 2027 edition and make it the most successful in the history of the awards.
